Suivez en streaming les conférences du Leaders In Sport Summit dont Sponsoring.fr est partenaire, mercredi 9 et jeudi 10 octobre, en direct de Londres.
Le programme
9 octobre
09:45-10:20 UNLEASHING THE PASSION: SPORTS MARKETING IN A CHANGING WORLD
Intervenant:
AUSTIN LALLY, PRESIDENT, BRAUN
12:05-12:50
THE ALL NEW BROOKLYN NETS AND BARCLAYS CENTER
Intervenant:
BRETT YORMARK, CHIEF EXECUTIVE OFFICER, BROOKLYN NETS AND BARCLAYS CENTER
14:00-14:45
THE AMERICAN DREAM: LATEST TRENDS IN SPONSORSHIP FROM THE US SPORTS MARKET
Intervenants:
SCOTT ONEIL, CHIEF EXECUTIVE OFFICER, PHILADELPHIA 76ERS AND NEW JERSEY DEVILS
JOHN ANGELOS, EVP AND COO, BALTIMORE ORIOLES
MARK LAMPING, PRESIDENT, JACKSONVILLE JAGUARS
15:15-16:00
NO HOLDS BARRED: THE REMARKABLE STORY OF THE ULTIMATE FIGHTING CHAMPIONSHIP
Intervenants:
LORENZO FERTITTA, OWNER/CHAIRMAN, ULTIMATE FIGHTING CHAMPIONSHIP
GARRY COOK, MANAGING DIRECTOR EMEA, ULTIMATE FIGHTING CHAMPIONSHIP
16:30-17:00
TRENDS: REMARKABLE STORIES ABOUT PEOPLE AND BRANDS THAT ARE PUSHING THE BOUNDARIES OF CREATIVITY AND INNOVATION
Intervenant:
ALEX JENKINS, EDITOR, CONTAGIOUS FEED
17:00-17:30
HARNESSING DIGITAL AND THE FANS THEMSELVES TO ACTIVATE A SPONSORSHIP
Intervenant:
DIDAC LEE, DIRECTOR OF TECHNOLOGY & BOARD MEMBER, FC BARCELONA
10 octobre
09:15-10:00
THE CUSTOMER IS CHANGING: THE FUTURE OF MEDIA AND MARKETING
Intervenant:
SIR MARTIN SORRELL, CHIEF EXECUTIVE OFFICER, WPP GROUP
11.35-12.00
FUTURE SPONSORSHIP: WHY WE NEED TO CHANGE THE WAY WE COMMUNICATE WITH OUR CUSTOMERS AND FANS
Intervenant:
DAN COBLEY, MANAGING DIRECTOR (UK & IRELAND), GOOGLE
12:00-12:35
BRAND NEW: HOW SPORTS MARKETING IS EVOLVING
Intervenants:
KRISTOF FAHY, CHIEF MARKETING OFFICER, WILLIAM HILL
ANDREW MILLER, VP CORPORATE MARKETING & COMMUNICATIONS, AON
15:00-15:45
BRINGING SPONSORSHIPS TO LIFE: CREATIVE ACTIVATION
Intervenants:
HENNING STIEGENROTH, SVP SPORTS MARKETING, DEUTSCHE TELEKOM
JOHN DOUGHERTY, MARKETING DIRECTOR, MICROSOFT WINDOWS